Newark County Show

Nottingham City Council

The Nottingham Safety Agencies had booked a hug marquee for the Newark County Show but had nothing to put in it. So they turned to us. After we stopped laughing and realised they were serious we set about planning a way to entertain as well as inform the audience - who weren't necessarily taking their families out for the day to be told about road safety... So we kept the messages light, personal and interactive, using emergency personnel to man the stands. A 30 metre street scene was created with interactive audio files to explore the potential dangers and explain why the 30mph limit is so important. And much, much more...