EMPACT

Arts Council East Midlands

EMPACT - East Midlands Project Advocating Cultural Tourism (sometimes acronyms work) needed a way to showcase 9 pilot organisations within the region that would get people to tour the area. We said, "You need a map." and they said "great idea!". Sometimes it's the obvious ones that work. Backed up by a web presence and promotional brochures and flier the scheme proved a great success and we got to work with one of the few specialist map makers in the country! So careful how you fold it, OK?